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INTERIOR PRACTICE
AIA CUSTOMER SERVICE CENTRE
2014
Designing for “life”
company”reallifeExpressing AIA’s motto of “the
In tackling the brief by AIA Malaysia to design their main Customer Service Centre located at its head office in Jalan Ampang, Designtone took the opportunity to bring to life the concept of “understanding people and their needs” which forms the core of AIA’s brand positioning The Real Life Company. Contrary to the fixed and static environment found in many customer service centres, Designtone created an environment which offers a sense of freshness, giving ...Read More
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